[Gangse Jang-eo] Gangseju

Domestic freshwater eel charcoal grill specialty restaurant

Development of dedicated liquor that pairs well with eel Label design expressing store identity Bokbunja-based liquor planning

Designed an herbal liquor based on bokbunja aroma to balance the richness of eel Adjusted acidity and sweetness for harmony with food Developed label design and product naming using store logo and name Applied opaque bottles for a premium visual and stronger table presentation

Strengthened customer experience and brand differentiation with a signature pairing liquor available only at the restaurant