[Boreumsoe] Boreumsoe Pairing Trio

Premium Korean beef dining brand that has held a Michelin Guide star for nine consecutive years since first earning one in 2017 A brand delivering a 'flavor-first dining experience' through Jeju-farm black cattle and proprietary dry-aging technology

High-proof liquor that does not clash with intensified meat aroma from dry-aging but instead refines the flavor Signature liquor branding that matches the restaurant's prestige

Planned a dual lineup of 40-proof grape distilled liquor and low-proof takju to balance meat aroma Label design using the restaurant's signature illustration Premium liquor branding with black base and gold foil suited to Michelin fine dining Designed an operation model enabling immediate delivery on restaurant orders

Built a pairing liquor line that completes the fine-dining experience rather than simple supply