[Annyeong Insadong] Annyeong Insadong Makgeolli

A representative tourist district where locals and international visitors gather in a complex cultural space blending tradition and modernity

Liquor lineup at a reasonable price point Approachable taste that international guests can enjoy easily Design reflecting spatial identity

Optimized unit cost through large-volume brewery collaboration Developed label design reflecting Annyeong Insadong logo and colors Designed a soft makgeolli with lower aroma and alcohol Planned pairing structure that works broadly with various foods

Built a representative Korean liquor product that tourists can enjoy without burden