[Jang-eo Misikga] Jang-eo Misikga Bokbunja Wine

Large family-oriented grilled eel specialty restaurant

Development of a dedicated liquor that pairs well with eel Planning a competitive product that can replace the existing bokbunja wine

Designed a bokbunja-based liquor that balances the richness of eel Adjusted taste to be more approachable than the existing bokbunja wine Designed a stable flavor profile and production structure for high table turnover Planned a dedicated product structure for continuous in-store consumption

Established a store-exclusive signature liquor that replaced the existing bokbunja wine and drove repurchase and per-table consumption