[Haemi Eupseong] Fruit Liquor Rebranding
Corporate · Brand
Rebranding and commercialization strategy for traditional liquor lineup
RebrandingProduct brandingLineup build-out
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Client
Traditional liquor brewery
Client request
Branding renewal of existing products
Product structure that communicates intuitively to consumers
MEWOLMEJOO solution
Re-established visual identity centered on fruit ingredients
Designed 5-product color system for distinction and easier selection
Redesigned approachable flavor profiles for beginners
Built brand structure connecting product planning, design, and sales
Results
Transformed brewery product strength into a 'sellable brand'