[Personal] Ildoju
F&B
A Refined Spirit to Complete the Korean Beef Experience
BEEF PAIRINGRESTAURANT CUSTOMIZATIONPREMIUM
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Client
A large-scale Korean beef restaurant
Client request
A high-proof distilled spirit that pairs well with premium Korean beef
MEWOLMEJOO solution
Developed “ILDOJU,” a name meaning “a drink from Ildo”
Created a clean, high-proof distilled spirit with almost no sweetness, designed to complement the rich flavor of Korean beef without overpowering it
Applied a simple yet refined design that reflects the restaurant’s identity and premium dining experience
Results
A premium signature spirit that enhances the Korean beef dining experience while embodying the restaurant’s unique brand identity