Chungnam Hanjan 3-Bottle Set
Goods
Regional tasting liquor box planned with Chungnam Culture & Tourism Foundation for the 2025 Visit Chungnam Year
Regional curationTasting setCollaboration product
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Client
Regional brewery collaboration project with Chungnam Culture & Tourism Foundation
Client request
A lineup bundling liquors from Chungnam regional breweries into one product
Package usable as a tourism souvenir and gift
MEWOLMEJOO solution
Collaborated with breweries across seven cities including Buyeo, Yesan, Cheongyang, Gongju, Nonsan, Geumsan, and Cheonan
Designed lineup structure selectable in 3 / 5 / 8 bottle sets
Developed tasting set with Chungnam regional liquors in miniature form
Regional branding through the 'Chungnam Hanjan' naming
Miniaturized design preserving each brewery's identity
Package design suited for tourism and gifting
Results
Built a tourism-oriented liquor product connecting diverse Chungnam breweries into one experience